New York City AIDS Memorial

Background

The New York City AIDS Memorial was recently constructed to honor the 100,000 New Yorkers lost to AIDS, as well as the caregivers and activists who rose up and changed the trajectory of the epidemic.

Challenge

The board understood that building the memorial was just the beginning—they needed to ensure that people came to the site and understood its significance. To do so, the Memorial needed a strategic plan to guide its work.

Solution

Penn Flood Consulting led the founding board through a strategic planning process, in which the board decided to hire the organization’s first Executive Director and mapped out goals for the first two years of operation.